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In today’s video we’re reviewing Inverted Gear’s A2 Tall-Slim gi, also known as “the gi with the cute upside down panda logo.” I also talk a bit about the silliness of gi pricing and the theory of price anchoring.

Watch “Inverted Guard A2 Slim-Tall Review” on Youtube

The book I mention is Predictably Irrational by Dan Ariely. It’s worth picking up a copy. Here’s Ariely’s TED Talk:

You Are Not So Smart also has a great article about anchoring. They describe Ariely’s auction experiment and other examples of the effect.

Kauai Kimonos review is up next!