Category: BJJ Instructional Videos

Have you ever heard of a BJJ instructional suddenly gaining 2 hours of bonus content at no extra cost? Now you have.

We’ve added 2 hours of new seminar footage to Mastering the Crucifix. One seminar is gi, the other no-gi. Artechoke customers who already own MTC can access the bonus content here (you must be logged in):

• Mastering the Gi Crucifix Seminar at Steel City Martial Arts
• Mastering the No-Gi Crucifix Seminar at 10th Planet Chicago

Don’t own it yet? You can buy Mastering the Crucifix or save money by bundling it with Jeff Rockwell’s Sit-Up Escape System. Get 10% using coupon code RELAUNCH.

The digital nature of Artechoke’s cloud instructionals let’s us do cool things like this. I have a few more additions I plan to make to Mastering the Crucifix later this year.

Let’s take a minute to talk about how cool this is. We’re doing things with BJJ publishing that haven’t been done before.

Marshal is a writer who loves books, but he’s also forwarding-thinking and sees that the future of publishing isn’t made from dead trees. Some time I’ll make him talk about his work to implement a digital distribution model for college textbooks. He was working on ways reduce textbook prices and save college students from being ripped off like they are today.

3-D Jiu-Jitsu was Marshal’s proof of concept. He wanted to know if people would “get” what he’s trying to do. Explaining what makes this different than traditional BJJ instructionals has always been our biggest challenge. Is it a book, a DVD, a BJJ subscription site, a digital download?

The truth is that it’s almost all of those things, but no one exactly. It’s a hybrid. Each component is familiar, but one one else has done it quite like this. That sometimes makes it hard to explain. But when we put it into people’s hands and in front of their eyes, they always go “Wow, this is great! Why didn’t anyone else think of this?”

Today I went through all of Mastering the Crucifix and added up the run time for all its videos. If we released those on DVDs, it would be over 3:30 hours long. Most companies would have split that across 4-6 discs, call it “The Crucifix Trap System: The Black Belt’s Secret to Punishing Any Opponent with Crippling Submissions” and pushed for $175 pre-orders . The price needs to be that inflated so they can pay the 50% affiliate fee to guys who hype it on social media and e-mail lists.

If we published it as a paper book, it would be as big as anything Victory Belt put on book shelves, back when they were into martial arts instead of CrossFit.

If it was in the app store, we’d have to split it into six separate $30 apps to get around the file size limits, like BudoVideos does with their DVDs.

The point I’m making is the Mastering the Crucifix is a big product by any traditional standard, and we went to the trouble of combining all of them in a new way, even adding multi-angle looped demonstrations not seen anywhere else.

Now we’re almost doubling the size of an instructional at no extra cost, basically because I thought “Hey, this would be cool to share.”

I hope you think it’s cool too. Tell a friend if you do.

Remember, Artechoke members have access to the private Artechoke Open Mat group Facebook to ask questions and get answers from authors like me. Find the link in the sidebar after logging in.